There’s no doubt that awnings add to distinctive curb appeal and serve a functional purpose in eliminating direct sunlight.  But more importantly, awnings, like signs play an important and fundamental role in successful business branding.  Unlike signs though, awnings are symbols not messages.  Think about what a message is, it’s specific information that contains very little emotion.  However a symbol, or image, is a great way of projecting and marketing an emotional response and connection with the consumer.  How do you emotionally react when you see the Nike Swoosh, the Olympic Rings, the UPS shield and the McDonald’s arches?

Innovative awnings are essential to extending the marketing of a business.  If the awnings are profound enough to be noticed and remembered, but not so overly obnoxious that they might create a negative reaction, you’re customers will have a long-term positive emotion tied to your brand.  The keys to building a lasting branding opportunity through awnings and setting the tone for the brand revolve around the selection of the colors, fabrics, lettering, logos and overall design of the awnings.

Companies who are looking to implement awnings into their marketing efforts need to work with a sign company that is going to address the needs of the entire business not just the needed awnings.  A good sign company will look at the entire picture to ensure that the aesthetic needs of the awnings are synchronized with the brand identity of the company and that the direction of the branding fits with the company’s mission and focus.  A good sign company or awning provider will also make suggestions based on case studies of awnings to maximize the potential of the marketing opportunity.

Signworld Owners have been assisting their customers with their awning needs for the past 24 years.  As a part of each Signworld Owners initial and ongoing training, they are taught about the power of brand marketing and the areas in which they can maximize their customers branding power.  Through an amazing team of wholesale awning vendors, Signworld Owners have helped their customers create the right awning at the right price.

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A proud Ken Kindt, the President and Founder of Signworld, said, “It’s amazing to think back when Signworld was founded in 1988.  24 years ago, I had a vision and a dream to take the successful practices of my very own sign company and turn that into a turn-key business opportunity where there was a support system in place that I didn’t have as a small business start-up.  I wasn’t a believer in the franchise concepts when it came to rules and royalty payments.  I also wasn’t a fan of a nationwide brand identity, because in manufacturing brand identity isn’t important.  I didn’t want one Signworld Owners success to be hindered by another’s mistakes just because of a brand name.  So my mission from the very beginning was to help individuals truly own their own business and brand identity while having access to a support system that is not available to traditional business start-ups.  Thus the idea for Signworld to be a business opportunity was born.  I’m very proud to say that after 24 years of helping individuals achieve their dream of business ownership, I am still excited and anxious to come to my desk each morning and find out what the owners in the organization are up to and help them find ways to make their businesses better.  I’m also extremely grateful for the organizations growth and the friendships I have made with the Owners along the way.”

Jack Werner, Signworld’s Executive V.P., said, “I am extremely proud of the accomplishments Signworld has had over the last 24 years.  In my previous life, I was a Signworld Owner for 10 years.  I decided in 1995 that Signworld was the right business for me and my family.  If it wasn’t for the success of Ken Kindt, Signworld and the Signworld Owners, I wouldn’t have had the validation in needed to know that this was the right business for me.  I’ve experience the joy of success as a business owner, now in my role as Executive V.P. with Signworld, I have experienced the joy of helping others find their success through the Signworld model.  I know that everyone in the corporate office, the owners across North America and the vendor partners we have added along the way, are all excited for the bright future Signworld has in store even though it is a mature business model.”

Over the last 24 years, Signworld has seen many owners accomplish their dream of business ownership, build wealth, take advantage of the freedom and flexibility of business ownership as well as enjoy the spoils of building their own future.

“My experience with the Signworld corporate staff has been exceptional.  They are always responsive, helpful and fully committed to assisting in any way possible to ensure owners’ success.  They are generous with their time, ideas and suggestions.  They will be there as much as you want/need them to be or as little.  I have very much appreciated their candor and concern.  Unlike what I’ve heard about other business models, they are the polar opposite of “take the money and run”.  The effort put into providing quality programs at our annual conference, educational webinars throughout the year and vetting vendors nationwide to make sure we are privy to the best pricing and service is phenomenal.

Relative to the Signworld family of individual owners at large, I have never had a more experienced “support group”.  Not only within my weekly Mastermind group of Signworld Owners but beyond I can always count on getting prompt answers and excellent advice.  Again, the willingness to share is perhaps the best I’ve experienced in any position I’ve held corporately.  We regularly share “war stories” and let each other know what mistake we may have recently made to spare our fellow owners the expense and frustration of making the same error.  That just does not happen in corporate America where everyone tends to guard their resources and never admits to a mistake.

As a Signworld owner, you are plugged into 24 years of collective expertise.  I am limited only by my willingness to take advantage of it and apply the shared advice of those who have gone before me.”

Signs can be as elaborate at the high-definition LED billboards you see driving down the highway, as simple as a printed graphics on a pen, as practical as banner or as mobile as a vehicle wrap.

Unlike most of its competitors in the sign industry, Signworld and its 250+ sign companies have cornered the market on being the one-stop-shop when it comes to any signage need.  Although the Signworld business model is primarily built around producing printed signage like vehicle wraps, wallpaper, banners and business signage, Signworld has always promoted the sale of goods that cannot be produced with standard printed sign making equipment.  Signworld and its owner group continue to find new and innovative opportunities for signage.  From embroidered apparel and promotional items like t-shirts, pens, coffee cups and awards, to large custom fabricated items like awnings, channel letters, monuments and LED message center.  Through a reliable supplier network that has been put together by the Signworld Corporate staff, the customers of our Signworld Owners can rest assured that their project is going to be completed on time and on budget regardless of the production process.

Also, unlike many of Signworld’s competitors in the sign franchise world, Signworld does not restrict its owner group from growing their business outside of the printed signage world, in fact they encourage it!  Signworld Owners continue to grow their businesses based on their marketing trends and niche markets.  Signworld Owners throughout the years have added engravers, direct to garment printers, sign fabrication machinery as well as installation equipment to be the everything provider for the customers.

Contact us to find out how you can be a Signworld Owner and create amazing signage and capture the imagination of your community and beyond!

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The fresh new site hosts a number of new features and information for prospective Signworld Owners to review.  A modern look and fresh content are the first items to pop out at you, a picture slideshow that showcases projects completed by Signworld Owners scrolls across the top and remains as you go from page to page and a great new blog featuring articles on owner success stories, announcements from Signworld and more importantly information on the sign industry.

The website features fresh and updated content relevant to today’s modern day sign industry, what Signworld thinks the modern day sign company looks like and how Signworld Owners are taking advantage of the sign marketplace.  Visit the site today to find out more about Signworld, the sign industry and how you can be a part of this fun and creative industry!

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